Client: Primary Goods
The luxury bedding startup with a twist.
“yellow? yes, this is comforter.”
This photo campaign blew conventional color palettes out of the sky. A silky smooth, pure white comforter is hard enough to photograph against any normal hue, so setting inside an intense citrine-themed room not only made eyes and thumbs stop stop mid-scroll, but it actually highlighted the brightness of Primary Goods’ natural comforter even more.
high fashion hibernation
The sheets so nice, you’d wish your world was covered in it. Primary Goods’ romantic Rosewood linen draped the background (and everything else) in this high fashion shoot campaign.
bed making, made easy.
A quick look on how Primary Goods turned down the bed, and made waking up take less time. This 30 second spot is accompanied by a 15 second version, 4x5, 9x16, and 1x1 formats for mobile feeds and stories.
We aimed to capture Primary Goods’ story in a fresh, compelling, and entertaining way, and tailored the video to across all marketing channels.
comfort for everyone.
Primary Goods’ comforter is cruelty-free and hypoallergenic, so people and pets alike can get cozy and comfortable. All with a unique blend of wool and eucalyptus that has this dog thanking its owner. Video delivered in mobile friendly 4x5 and 9x16 formats for feed and stories.